Recently, bloggers and influencers have been picking up lots of negative press from mainstream media. Whether we are sell-outs who just care about making that sweet £££ or lazy and need to find a “proper” job, I feel like the blogging/influencing community has gained a bad reputation – particularly to the likes of middle aged people. But some of the negative reactions towards bloggers I can kind of agree with – after all, this industry has plenty of disadvantages.
And I know what you’re thinking: “Oh the irony of her talking about things she hates about blogging when she deems herself as a blogger!” However, I feel I have something to add, especially as I have joined the industry at a very saturated point. I have been creating content consistently for a year now on either my Instagram or this blog so I would consider myself a blogger. While I understand this is nothing compared to the likes of Zoella or InTheFrow, I think it’s important to not draw a blind eye to the negatives of this highly-competitive industry. It’s easy to feel great when you’re receiving brand deals and collaborations with big name brands but ‘imposter syndrome’ is a dangerous side effect and I would like to explore that below.
1. It’s a numbers game. Unfortunately, when it comes to securing brand deals, the first thing a business will look at is an influencer’s following – whether this is your website traffic or the number of followers on your Instagram. More often than not, they want this number to be high in effort to maximise the exposure of their brand. As a result, bloggers with a smaller but loyal and engaged follower base can get missed out of opportunities because they only have 3k followers. As someone who has worked in both marketing and public relations as well as being a blogger, I feel like I can vouch for both sides of this argument. However, that’s not to say it doesn’t annoy me! For me, a blogger/influencer with a small follower base could even guarantee better results for your campaign as they tend to have a loyal and local audience. Although I can’t see brands changing their minds anytime soon because they just want the most for their money – if they’re actually paying you (but that’s another thing!)
2. There are lots of fakes. How many times has someone has followed you and you follow them back, only to realise a few hours later that they have unfollowed you? I’ve had this many times on my own Instagram and I’ll admit I used to do it as well. You only have to do a Google search on how to build your Instagram following and this is one of the top tips – along with commenting on their most recent post as a way to gain their attention! It can be a clever way to build followers if people are unaware that you have unfollowed them but if they are a blogger themselves, they are likely to realise and you will be back to square one. What I’m trying to say is there are lots of people who try to engage with your content in an effort to build their own brand rather than actually support others’ content.
3. Algorithms, algorithms and more algorithms. If you follow any Instagrammers or YouTubers, you are bound to have seen them complaining about the algorithms. And to be honest, they are completely within their right to be complaining. Unfortunately, the Instagram and YouTube algorithms are a mystery (and also always changing) so getting your content in front of the right people can be extremely difficult. This is particularly difficult for smaller content creators who want their projects seen but cannot seem to master the algorithm. I know I have definitely had content I was really proud of and I wanted people to engage with it but it just suffered because I didn’t post it at the right time or use the right hashtags. However, I’ve had times where photos I literally put no effort into creating have got hundreds of likes.
4. Self doubt comes with the job title. As with any creative industry, self doubt is a common problem as a blogger/influencer which can often lead to ‘imposter syndrome’. I have struggled with this feeling plenty of times, struggling to find any meaning in what I’m creating and if anyone actually enjoys it. It always seems to overshadow everything you have achieved and can leave you feeling like a fraud amongst the other bloggers in your niche. In fact, self doubt can sometimes lead to bloggers giving up through lack of motivation, especially if they don’t have the support systems necessary to continue. With this in mind, it’s important to keep in mind that these feelings are common and you are not alone. I can ensure most bloggers feel this way in their lifetime of posting! These are just four of the reasons I dislike the blogging world.
If you have any to add (or even any comments to make), let me know below.